The Beat Crossover & Datsun Go Crossover Concept was impressive too. Renault did a brilliant job too with the theme based modification of their game-changing Kwid-Climber (for off-roading) & Racer (for racing). Spice Red Tata Bolt with a re-tuned 1.2L Turbocharged engine modified for higher power and torque was very inviting. What was Hit: Tata’s subtle treatment to Zest & Bolt with Body Kits was very appealing. Apart from attracting prospective buyers, it also gives a chance to the manufacturers to decide on the facelifts and special editions. Limited number of racing simulators for a hall of their size meant long queues of people who wanted to ‘Experience Hyundai’.Įxpo is a chance when Manufacturer’s put up their entire range of on-road models with a slight modification. 2, Hyundai had virtually nothing to offer. Surely, someone at Maruti is being really over-ambitious. Had it been Porsche or Ferrari one could still imagine, but a Nexa cuff links!! No way. What was Missed: The biggest turn-off was the Nexa merchandizing stall. There was no chance anyone could have gone empty handed from Tata’s stall. But my personal favourite was the display of accessories from Tata's Personalisation Department. With the help of technology they even made it possible for die-hard football fans to pose alongside Messi on a football field. Virtual reality eyewear was being distributed to visitors for a new type of experience. Audio giant Harman had created a room to demonstrate Tata Zica's sound system. What was Hit: Tatas complemented their all new ‘Made of Great’ range of products with some really cool merchandising like Oculus Lenses, football merchandising starring Messi and take-away like cups, keychains, water bottles, etc. People visited Honda mainly to see ASIMO. It was absolutely unnecessary to showcase a heritage Race Car, especially for a brand which in India is associated with terms like low cost and entry-level. Datsun on the other hand got its product strategy wrong. What was Missed: Nissan’s GTR parked at one corner of the stall meant that the corner took attention away from rest of the stall. The French major got it right too by positioning Renault's Racing Car Sport RS 01 and suave-looking-ecofriendlily Renault Eolab at two ends of their stall – both inviting eyeballs - and in between showing the masses their upcoming Duster facelift and the Kwid 1.0L & AMT. Surrounding the eye-candy were the showstoppers – the three successive ICOTY, the all new Tuscon SUV & the Sub-Compact Carlino Concept.
#AUTO EXPO 2016 INDIA FULL#
What was Hit: Full points to Hyundai for strategically keeping ‘The N 2025 Vision Grand Turismo’ right in the centre of its hall. While the latter helps in bringing crowd to stall, the former will translate the footfall into sales. On the other-hand an eye-candy is a car model that is superficially attractive but undemanding by the customers. In the context of Auto Expo, a Show-stopper could be any upcoming model on display, anticipated by prospective buyers. That’s very mediocre.Ģ) BALANCING BETWEEN AN EYE-CANDY & A SHOW-STOPPER That's it. Nissan, which is sponsoring the ‘World T20’ event in India this year, had nothing more than a dance troupe and a Terrano on display with World T20 Body Graphics. This was complemented by a video dispelling fears about the light weight nature of new Maruti model. They did display their new range of engines but with minimal information. What was Missed: Maruti showed little about the ‘Transformation’ they are under going to shed their age-old image of a low-cost-value-for-money range of products. The pavilions of the three manufacturers clearly showed the aggression and desperation they have to mark a dent in the Indian Car Market. Renault, which has shown audacity to enter the bread-and-butter segment of Maruti & Hyundai designed their pavilion on the theme ‘Renault for Life’. Mahindra, with some not-so-pretty & care-free looking modifications to their newly launched models lived up to their theme of ‘Live Young, Live Free’. What was Hit: Waking up after a decade of long slumber, Tata Motors showcased their new range of products in their classy stall dressed around ‘Made of Great’ theme – starring Lionel Messi.
Needless to say, the themes are relevant to the respective manufacturer’s business strategy.
Theme of the pavilion is crucial for both the parties – the car manufacturers who are trying to convey their story & the customers who have come to experience the story. While a lot has been spoken and written about Auto Expo 2016 already, sharing with you my assessment of the Expo in general and Passenger Car Manufacturers in particular complemented with what was hit and what Car Manufacturers missed at the Auto Expo 2016.
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